Ridge & Rodeo Co. was born from a genuine love for the country, the outdoors, and the lifestyle that comes with it. What started as a simple passion by founder Maddison Heathcote for wide open spaces, fishing, 4WDS, hard work, days in the shearing shed with my partner, on the farm and the spirit of the land quickly grew into a vision: creating country apparel that feels authentic, durable, and true to the people who live it.

Every piece we design is inspired by real country living. The early mornings, the long days, the dust, the rodeos, the quiet moments, and everything in between. Ridge & Rodeo Co. is more than a brand; it’s a reflection of the lifestyle we love and the community we’re proud to be part of.

Whether you’re working the land, hitting the rodeo, at the pub. camping or just carrying a little piece of the country with you wherever you go, our gear is made to go with you.

Welcome to Ridge & Rodeo Co. Where country isn’t just a look, it’s a way of life.